As a small business owner, we know you have a lot on your plate. Social media is an easy place to overlook pieces that could end up costing your business. As you’re getting started on your social media presence make sure you don’t overlook these common mistakes.
1. Posting without a Plan
Creating a social media strategy is essential in ensuring the success of your online presence.
Make sure before you start posting you have a clearly defined mission, voice, and objectives.
2. Focusing on Quality Not Quantity
Of course, you want to see a page with a lot of followers, however, at the end of the day, you want to make sure you have the RIGHT audience. Create content that will speak to the people who are likely to engage and eventually convert to your brand.
3. Only Focusing on the Future
If you’re only thinking about what’s next for your social media presence you may be missing huge opportunities to improve what you currently have. A regular reporting and analysis period are critical in making sure that your brand continues to grow.
4. Not Asking for Help
You already have so much going on and the social media landscape is changing on a daily basis. Asking for help through a reliable partnership can ensure that your social media profiles AND your customers are receiving the appropriate amount of love.
Reach out to us today to see how we can work together to make sure your online channels can continue to grow and thrive.