We all know that video is so important, but are you taking the right approach. Facebook business has provided this great checklist to ensure your video as successful as possible.
Here are some of our key takeaways.
Avoid these video formats:
• Slideshows of images
• Text montages
• Looping video
Ensure videos are the right length. Longer videos should be around 3+ minutes (ideal for episodic shows, storylines, and streaming) and shorter videos should be less than one minute (quick moment, teasers, announcements, ads).
Include sound and captions. Including the sound on will help capture followers attention and if they don’t have sound on they’ll still be able to enjoy the video through the captions.
Check out the entire best practice playlist here.
For more information on how to improve your Facebook videos contact us today.