We’ll be the first to admit, there are a ton of options when it comes to social media marketing. From Facebook to Twitter to LinkedIn to Instagram it can be hard to determine which platform is the right for your business. We recommend first identifying your goals for social media and who you’re trying to reach. If you’re trying to reach the most people Facebook may be better than Pinterest. See our breakdown of who’s on each channel and what the goals for each channel can be.
Facebook
Monthly Active Users: 2.23 Billion
Ages: All Ages
Gender: 53% Female
Goal: Building Community
YouTube
Monthly Active Users: 1.9 Billion
Ages: All Ages
Gender: 62% Male
Marketing Goals: Attract new customers
Instagram
Monthly Active Users: 1 Billion
Ages: Most 18 – 29
Gender: 68% Female
Marketing Goals: Connect with existing customers
LinkedIn
Monthly Active Users: 590 million
Ages: Most 25-54
Gender: 56% Male
Marketing Goals: Become thought leaders
Twitter
Monthly Active Users: 326 Million
Ages: Most 18 – 29
Gender: 53% Male
Marketing Goals: Connect with influencers
Pinterest
Monthly Active Users: 250 Million
Ages: Median age is 40
Gender: 80% Female
Marketing Goals: Drive traffic and leads
