What Social Media Channel Should Your Brand Be On?

We’ll be the first to admit, there are a ton of options when it comes to social media marketing. From Facebook to Twitter to LinkedIn to Instagram it can be hard to determine which platform is the right for your business. We recommend first identifying your goals for social media and who you’re trying to reach. If you’re trying to reach the most people Facebook may be better than Pinterest. See our breakdown of who’s on each channel and what the goals for each channel can be.

Monthly Active Users: 2.23 Billion
Ages: All Ages
Gender: 53% Female
Goal: Building Community

Monthly Active Users: 1.9 Billion
Ages: All Ages
Gender: 62% Male
Marketing Goals: Attract new customers

Monthly Active Users: 1 Billion
Ages: Most 18 – 29
Gender: 68% Female
Marketing Goals: Connect with existing customers

Monthly Active Users: 590 million
Ages: Most 25-54
Gender: 56% Male
Marketing Goals: Become thought leaders

Monthly Active Users: 326 Million
Ages: Most 18 – 29
Gender: 53% Male
Marketing Goals: Connect with influencers

Monthly Active Users: 250 Million
Ages: Median age is 40
Gender: 80% Female
Marketing Goals: Drive traffic and leads