OBJECTIVE:
In 2016, West Side Brewing was a local startup Brewery looking to develop their brand identity. Their goal was to become a major player in the local market by differentiating themselves in the oversaturated craft beer community in Cincinnati. They made exceptional beer but lacked the digital presence needed to get noticed online.
EXECUTION:
We developed a mobile-friendly website and created accounts across the major social channels with professionally designed and branded graphics for each. To gain traction, our strategy was to make the brand a part of the West Side and Cincinnati community. We did this through various taproom events, charity donation programs, partnerships with local schools and business, and community spotlights on social media.
The simplistic package design was done on purchase. We developed a uniform look across all cans that focused on what's important, exceptional tasting craft beer!
RESULTS:
Over the course of three years, West Side Brewing has grown it's social presence to over 15,000 people and has become a staple in the West Side community. Many refer to the taproom as the community hangout.
They have canned over 20 beer styles and are distributed in 120+ retailers across Ohio, Indiana, and Kentucky. We continue to manage their brand on social media and are involved with all marketing initiatives. We are beyond thankful for our partnership with West Side Brewing and are excited for new things to come. If you are in the area, we highly recommend a visit!
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